网络营销之SEO网站优化方法策略

电商是未来的经济发展趋势,也是很多企业所面临困难,企业网站做电子商务,网站优化这块是少不了的,网站内容质量:网站的内容质量在seo优化中的价值是最大的,只有有了优质的内容才能吸引客户,只有有价值的内容才能有助于客户体验。
business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in seo optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.
网站内基本优化:站内的基本优化则包含网站的内部链接的最大化合理交叉,符合用户习惯的网站分类,清晰的网站分类之间的层级关系等等都是网站站内优化的基本功。网站的外部链接:外部链接的质量以及数量对于网站制作的排名也有着重要的作用,如在某一个网站的友情链接上有着许多不同类型网站的链接,这样的友情链接对网站没有多大的价值。
website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. external web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.
一、网站优质内容建设(the construction of website quality content)
由于搜索引擎在索引时比较注重网站内容的独特性,也就是所谓的原创内容,具有独特内容的页面在搜索引擎中得分会高于具有千篇一律内容的页面。独特内容建设的思路可以为“新闻资讯”“行业报道”“产品百科”等等即分类页面seo信息,以及产品页面的产品描述,想办法在产品页面描述中增加信息,来争取页面的得分。
because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. unique content construction train of thought can be " news " " industry report " " products. " and so on that page seo information, as well as the product page description, think of ways on the product page description information increased, for page score.
二、网站结构优化(website structure optimization)
页面meta信息维护 。title: 谷歌的字数限制为38个字符,百度的字数限制为33个字符,经过测试,这个字数限制为一个范围而不是一个准确的唯一数字,尽量保证字符在35以内,那页面标题就能在谷歌和百度完整显示而不会出现省略号。 keywords: 关键词的字符数一般不要超过100个字符。 description:描述信息一般不要超过200个字符,但是最好控制在75个字符以下才能完整显示。页面的title和description的作用类似于sem中的创意信息,所以具有很重要的作用,这也决定了客户是否能第一眼在搜索结果中看到你的链接就能决定链接到您的网站。这样的字数控制以及页面优化要求不仅仅局限于网站首页,尽量将这种要求执行到一级甚至二级页面。产品数据:增加收录数的渠道有多种,但是其中起决定作用的还是网站本身的产品的数量,如果产品数量上不去,即便是可以通过其他方法来增加收录数量也是有限的,毕竟网页收录的数量是受网站产品数量决定。
page meta information maintenance. title: google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title google and baidu can be displayed in full without the occurrence of ellipsis. the keywords: keyword characters generally do not exceed 100 characters. description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. page title and description effects similar to sem in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. so to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.
建索引页面:以客户在搜索引擎上的搜索习惯,来整合产品数据。如“美的电饭煲质量怎么样”,但是在做这样的索引页面时,一定要注意页面本身的内容质量,不能一味地为了seo而不顾客户的用户体验;可以考虑在“产品百科”里来做这样的数据整合,这样用户在寻找自己的答案时也达到了网站导入流量的需求。
to build the index page : customer in search engine search habits, to the integration of product data. such as " beautiful electric m
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